Skin & Coat
The Complete Guide
to Skin & Coat Health
Evidence-based insights to help you understand what drives shedding, itching, and dullness — and how to fix it from the inside out.
Why a healthy coat starts beneath the surface
Shedding, flaking, and dull fur are rarely just topical problems. Most skin and coat issues trace back to nutritional gaps, inflammation, or an imbalanced microbiome.
This guide explains the root causes — and gives you a clear path to restoring the healthy, lustrous coat your pet is capable of having.
Omega-3 fatty acid supplementation has been shown to significantly reduce pruritus and improve coat quality in dogs with atopic dermatitis.
What to do
Three things you can do starting today
Add omega-3 fatty acids daily
EPA and DHA from marine sources reduce inflammatory signaling in the skin and improve coat luster within 6–8 weeks of consistent supplementation.
Support the gut-skin axis
A balanced gut microbiome regulates systemic inflammation — one of the leading drivers of skin sensitivity and chronic itching in dogs and cats.
Check for environmental and food triggers
Persistent scratching or hot spots often point to an underlying allergen. An elimination diet or allergy test rules out dietary contributions quickly.
The science
The skin is the body's largest immune organ
Research shows that the skin microbiome and gut microbiome communicate directly. Disruptions in either system amplify sensitivity, dryness, and inflammatory flare-ups.
Our skin and coat formulas combine clinically dosed omega-3s with targeted antioxidants—ingredients shown to work, at amounts that actually matter.
Clinically StudiedSigns to watch
Signs your pet's skin and coat may need support
If you notice two or more of these signs persisting, it may be time to act.
Excessive shedding
Far more hair loss than seasonal norms may signal nutritional deficiency or inflammation.
Persistent itching or scratching
Frequent scratching without a flea cause points to allergic or inflammatory skin response.
Dull or brittle coat
Lack of sheen and dry, breaking fur are classic signs of omega deficiency.
Flaky or dry skin
Visible dandruff or rough patches indicate compromised skin barrier function.
Hot spots or recurring rashe
Localized inflammation that returns despite treatment often has a systemic cause.
Licking paws or rubbing face
A behavioral signal of localized itching linked to environmental or food allergens.
Ready to act?
Science-backed skin & coat support, made simple.
Clinically studied, vet-reviewed, and formulated to restore your pet's coat from the inside out.