Our Story

A partner who leans into the science on your behalf.

Using rigorously-studied, scientifically-supported ingredients, we formulate our products to deliver the best of what your pet needs and none of what they don't.

We are setting a new standard in the industry by taking the extra step of conducting double-blind placebo-controlled studies on our formulations.

Our mission is to deliver breakthrough pet health

We follow the latest science, conduct our own clinical research, and formulate all of our products here in the USA. It's what your pet deserves.

We're here to be your partner

As pet parents, we all want to do better for our animals, but it's not always easy to know the right thing to do.

Or which products to use and trust.

Someone who makes it easy to understand what your animal needs. And how to give it to them.

A partner going beyond the category norms on ingredients.

We develop proprietary, new-to-category probiotic blends in cooperation with our industry-leading biotechnology partners to address systemic issues impacting our pets.

We source the highest-quality ingredients from world-class suppliers, including patent-pending canine oral probiotic blend and non-heat-treated whole Green-Lipped Mussel extract.

We are committed to quality

We stay at the forefront of pet health by combining the latest scientific research with expert insights. Every formula is carefully crafted to deliver the highest-quality ingredients for optimal pet well-being.

Every batch is independently tested for allergens, heavy metals, and contaminants before it ever reaches your pet. No exceptions.

From ingredient sourcing to final packaging, every step follows strict GMP-compliant quality control protocols reviewed by our science team.

Our standards meet or exceed international regulatory requirements, ensuring consistency and safety no matter where you are in the world.

Independent verification by accredited third-party labs — because our word alone should never be enough when it comes to your pet's health.

Ingredients that come from a good place. The best places actually.

Ingredients that come from a good place. The best places actually.

Our ingredients are vetted for potency and bioavailability, which means we analyze how and where ingredients are sourced and processed.

See Our Ingredients

Solution-oriented support at your fingertips

We believe informed pet parents make the best decisions. That's why we provide science-backed resources to help you understand your pet's health. Without the fluff.